The changing dynamics in buyer behavior will force many organizations to engage and influence their current and prospective customers very differently in the "new norm" of 2010 and beyond. Marketing will have to focus much more proactively on one-to-one relationships (as advocated by Don Peppers and Martha Rogers of Peppers & Rogers Group in the early 90s - talk about being ahead of your time!)...
Posted By NourGroup on Oct 8, 2009 4:07:21 AM
Posted By NourGroup on Aug 25, 2009 1:48:48 PM
By David Nour, Founder – Relationship Economics @davidnour
In advance of my upcoming Social Networking Technology Best Practices Book & DVD on Twitter for Business (with co-authors Michelle Cullison and Nhat Pham) my team and I have researched well over 1200 Twitter tools. Many are candidly silly and useless – you could say the same for 50% of Twitter users! Many were unique ideas, which became...
Posted By NourGroup on Aug 5, 2009 8:03:58 AM
I'm amazed to received 2-3 of these a day! No idea who she is, have not (obviously) heard from her in years, and take one guess as to why she's reaching out?!?
Posted By NourGroup on Jul 28, 2009 6:13:11 AM
Have you ever had a perception of a public figure and when you finally meet them, it’s invalidated instantaneously?
Posted By NourGroup on Jul 26, 2009 3:24:34 PM
There are three types of relationship builders: givers, takers, and investors.Which one are you?If I asked three to five people who know you, which one would they say you are?