The changing dynamics in buyer behavior will force many organizations to engage and influence their current and prospective customers very differently in the "new norm" of 2010 and beyond. Marketing will have to focus much more proactively on one-to-one relationships (as advocated by Don Peppers and Martha Rogers of Peppers & Rogers Group in the early 90s - talk about being ahead of your time!)...
Posted By NourGroup on Oct 8, 2009 4:07:21 AM
Posted By NourGroup on Oct 7, 2009 3:59:23 AM
When was the last time you walked around your office and conducted an informal survey with your staff? Not about what frustrates them the most about their job, what makes them excited about showing up everyday, or what specific problem or challenge they were trying to solve (all viable questions, by the way) but instead asking which social networking sites they are using most often, i.e....
Posted By NourGroup on Jun 22, 2009 6:16:48 AM
I’m working on a client engagement in Istanbul, Turkey and while wrapping up final edits on the upcoming Social Networking Best Practices Booklet on Facebook with colleagues Michelle Cullison and Nhat Pham, I thought I’d check the site for a handful of loose ends, when Viola: Facebook in Turkish!
Posted By NourGroup on Apr 1, 2009 11:04:26 AM
Posted By NourGroup on Feb 16, 2009 3:42:38 PM
The prevalence of LinkedIn, Facebook, Twitter, and a host of other social networking tools has certainly raised awareness for personal relationship development and social networking best practices. When the use of the same social interaction functionality is brought into an organization to manage client or customer interactions and partner or supplier engagement in order to enable and manage...