The changing dynamics in buyer behavior will force many organizations to engage and influence their current and prospective customers very differently in the "new norm" of 2010 and beyond. Marketing will have to focus much more proactively on one-to-one relationships (as advocated by Don Peppers and Martha Rogers of Peppers & Rogers Group in the early 90s - talk about being ahead of your time!)...
Posted By NourGroup on Oct 8, 2009 4:07:21 AM
Posted By NourGroup on Dec 10, 2008 4:31:08 PM
By Jessica E. Vascellaro from this morning's Wall Street Journal
Dipchand "Deep" Nishar, a longtime Google Inc. executive who helped start its mobile business and other key products, is leaving the company to become a senior executive at LinkedIn Corp.
Mr. Nishar, 40, in January will become vice president of product strategy for the social network that is focused on professionals. He will lead...
Posted By NourGroup on Dec 8, 2008 2:50:16 AM
West LegalEdcenter and LawBiz are pleased to offer this joint webcast on social networking best practices…
Posted By NourGroup on Nov 7, 2008 4:19:01 AM
On Oct. 30th, with close to 1000 attendees, executive coach Patricia Wheeler of the Levin Group in association with Marshall Goldsmith, interviewed David Nour, author of Relationship Economics (Wiley, September 2008) on their monthly Thought Leader Teleforum on "Social Networking and Leadership Strategy - The Bottom Line.”
Posted By NourGroup on Oct 12, 2008 12:49:32 AM
There are three types of relationships:
- Personal – These are your friends (golf buddies, neighbors, parents at kid’s school, etc.); they like your warts and all and you choose them, making them rather safe.
- Functional – These are people you work with to perform your job or realm of responsibilities. You build relationships with them, often because you have to (colleagues, customers, suppliers,...