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    We All Need to Self-Audit

    Posted By David Nour on Mar 21, 2017 11:17:00 AM

    Before I throw any rocks, let me admit that the subject of this post is one I personally struggle with. My intention isn’t to criticize, but rather to offer a reality check that will benefit myself as well as others.

    Like mine, your business is likely highly dependent on intellectual property (IP) of some kind: books, processes, inventions, software, research, and the like.

    To get business, you promote this IP, and probably share bits and pieces to entice potential clients to become actual clients. For example, I make and share numerous videos, deliver webinars - I have eight planned to promote my next book, Co-Create - and also write an article like this one. 

    Every now and then, it might seem like too much, to both of us. But my intention is to serve, and you can’t be of service if no one knows you exist.

    And thus comes the problem… how to balance getting noticed with appearing to be too full of yourself?


    This “overly proud” trap becomes more of an issue when you fall in love with your own IP. Every time I research another book (the new one is my 10th), I stumble over a few organizations and individuals who appear to operate in that mode.

    Don’t get me wrong… most are happy to cooperate with an author and share their insights. They recognize the value of being cited in a book and are also interested in getting the first look at potentially valuable new ideas. But a few have processes that go beyond obnoxious. They set “standards” for how their work “must” be cited. They insist that you only cite the version of their work they deem most in keeping with their objectives today, even when countless versions of their work exist all over the web.

    In short, they are - how shall I say this? - a bit condescending and demanding.

    No worries… I have a thick skin and do my best to cooperate then move on.

    But then the fear sets in. Do I act like this? Do I ever fall into the trap of thinking I have all the answers and that everything must be done my way?

    I think not, but then I wonder how it looks from outside when others see a stream of videos, books, headshots, and the like.

    Here’s my point: we all need to self-audit. It’s not enough to simply consider our intentions, which include the desire for consistency, accuracy, and quality. We also need to think about perceptions. In our desire to share good work, we must beware of stepping over the line between proud but humble vs way too proud.

    This post was originally published on LinkedIn Pulse.


    David Nour is a keynote speakerconsultant, and advisor that helps companies (such as Hilton, ThyssenKrupp, Disney, KPMG and over 100 other marquee organizations) drive profitable growth through unique returns on their strategic relationships. Nour has pioneered the phenomenon that relationships are the greatest off balance sheet asset any organizations possess, large and small, public and private. He is also the author of ten books translated into eight languages, including his new book, Co-Create: How Your  Business Will Profit from Innovative and Strategic Collaboration (St. Martin’s Press, May 9, 2017). 

    Contact David Nour to learn more, subscribe to the Blog, sign up for the Rendezvous Newsletter or request his speaking schedule availability for your organization’s next event.

    Topics: co-create

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