Rebranding Barcelona’s Waste Removal Services

How do you get people excited about keeping a city clean instead of relying on waste removal services to do it for them? A playful new campaign from Barcelona’s City Council seeks to make this happen through design, using a series of animations and out-of-home placements to remind Barcelonans about their personal responsibility to keep the city clean.

While it’s likely too early to tell, I suspect this campaign will be effective because the creative executions intentionally demonstrate the behaviors that they hope people will adopt. Seeing billboards or lamppost signs featuring someone throwing their trash away properly is a not-so-subtle reminder that you should do the same. In the moment, sometimes that’s exactly what people need.

Read the full article on It’s Nice That.