A Note from David Nour

Three years ago, we embarked on a journey to both digitize the Nour Group business model AND digitalize the value-add we brought to our global clients. As some of you may know, we launched Avnir this past year and deeply believe in its AI-enabled mission to Share and Grow the World’s Relationships! As such, we’re sunsetting the Nour Group in 2025 and will focus on Avnir, including a suite of professional services wrapped around our platform. The same great service, the same level of responsiveness, just tech-led supported by our services. Thanks for coming along on this evolutionary journey with us. Best, Nour

THOUGHT LEADERSHIP

_{IN THE AVNIR BLOG}

Many companies fall into what I call “AI obesity”—overloading on automation tools that promise ‘personalization at scale’ but only lead to impersonal interactions. The reality? One message was sent to thousands, hoping for a handful of responses and burning bridges with the rest.

At Avnir, we’re taking a different approach. We leverage AI to support authentic, relationship-based sales. By focusing on your top relationships and enhancing those interactions, our platform ensures each touchpoint is meaningful, personal, and backed by real data.

True sales success comes from striking a balance: using tech to enrich, not replace, genuine connections.

_{Relationship Economics Summit (RES’24)}

If you weren’t able to attend our 2024 Relationship Economics Summit (RES’24), you missed an incredible experience! Over the course of a week, we hosted a fantastic cohort of Next-Up Leadership Development Program and a separate group for the Senior Executive Symposium.

The Next-Up Program offered an intimate and engaging environment where participants explored two days of impactful content through small group discussions, case studies, and thought-provoking sessions with guest faculty speakers. The goal? To guide emerging leaders in discovering the skills and mindset needed to drive their organizations forward.

In the latter part of the Summit, Senior Executives came together to address some of the most pressing challenges and opportunities in leadership today. Through in-depth discussions and shared real-world examples, participants exchanged insights on Board priorities, aligning talent with value creation, transformational journeys, disruptive technologies, and innovative go-to-market strategies.

This exclusive, invitation-only event, is designed to equip leaders with the tools, resources, and perspectives they need to grow personally and professionally. Interested in joining us next year’s RES’25? Click below to learn more and register to join us:

• Oct. 13-15, 2025 - Next-Up Leadership Program

• Oct. 15-17, 2025 - Senior Executive Symposium

CLIENT HIGHLIGHT

How well does your leadership team really know each other? Not just their likes, dislikes, or preferences, but how they think, what drives their communication, decision-making, and problem-solving? Extensive research shows that they way we’re wired (in essence our dominant thinking style) heavily influences our approach to the above three critical relationship dynamics. Leveraging the Herrmann Brain Dominance Instrument (HBDI)® Whole Brain Thinking Model, the MedTech leadership team is immersing themselves in a time-tested framework to decode and harness cognitive diversity of individuals, team, and their organization.

David Nour sparked an engaging conversation on LinkedIn recently by challenging readers to reflect on the contrast between traditional and modern approaches to learning. His post, featuring a comparison of old-school handwritten note taking versus leveraging audio recordings and AI summaries for efficiency, captured attention and encouraged introspection. By tying this scenario to the importance of staying relevant and nurturing relationships, Nour delivered a thought-provoking message about growth and adaptability in today’s fast-paced world.

_{IN OUR FORUM}

Start the new year with purpose and clarity through our NewYou Resolution program! Designed for professionals who want to elevate their relationship management strategy, this program leverages Avnir’s innovative Relationship Bank™ to transform how you manage and grow your network. By consolidating your contacts across platforms, tracking relationship changes, and offering personalized reminders, the NewYou Resolution program helps you prioritize what matters most. No more missed opportunities or scattered information—just a clear, actionable view of your most valuable connections.

Whether your goal for 2024 is to expand your network, strengthen key relationships, or uncover new opportunities, this program equips you with the tools and insights to make it happen. With smarter organization, deeper relationship intelligence, and proactive engagement strategies, you’ll be positioned to achieve lasting professional growth. Don’t let another year go by without maximizing the potential of your network.

DEVELOPMENT OPPORTUNITIES

_{LEARNING EXPEDITION: FLY FISHING}

Leadership Growth Through An Immersive Nature Experience - Fly Fishing

Embracing the willingness to be a beginner can ignite your growth mindset.

The Nour Group’s Learning Expeditions take leadership development and transformation to the next level, using the surprising yet impactful metaphor of fly fishing. In today’s rapidly changing world, where the post-pandemic challenges demand agility and innovation, leaders must continually adapt to stay ahead.