THOUGHT LEADERSHIP

_{IN THE AVNIR BLOG}

In the ever-evolving landscape of enterprise sales, the power of relationships remains paramount, far outweighing features, price, or timing. While LinkedIn has long been the go-to platform for building a professional network, it falls short when it comes to true relationship intelligence—key to driving revenue. LinkedIn provides impressive connection data and basic engagement metrics, but it lacks depth in assessing relationship health and influence dynamics within accounts.

Enter Avnir: an innovative solution that elevates relationship management by integrating advanced AI-driven insights. Avnir’s tools track relationship evolution, assess influence, and provide early warnings for at-risk connections. Unlike LinkedIn’s static data, Avnir’s Relationship Signature Index (RSI)™ quantifies relationship strength, allowing teams to spot changes before they affect deals and leverage insights to prioritize their most valuable connections.

Missed our Relationship Economics Summit (RES’24)? You missed more than an event—you missed the connections, insights, and momentum that will set the tone for 2025. Don’t let RES’25 pass you by- Check out our highlight video and register to join us next October 13-15 (Next-Up Leadership Program) and Oct. 15-17 (Senior Executive Symposium)!

_{IN THE NOUR GROUP BLOG}

If you’re committed to deepening your understanding of relationship-building and leveraging those connections for real business impact, this curated selection of books is your roadmap to success. Each title offers practical strategies, from remembering names and active listening to the importance of follow-ups and a “give first” mentality, ensuring your network is built on trust and authenticity.

Relationships are dynamic and so should be your approach to nurturing them. That’s why this list is continuously evolving to include the most relevant and powerful reads. Every book here has been chosen for its potential to enhance your skills, turning relationship-building from an afterthought into a core competency for long-term success

CLIENT HIGHLIGHT

David Nour recently moderated a team offsite for an amazing new startup! Engrail Therapeutics is a clinical-stage pharma company with the aspiration to become a global leader in neuroscience. Their innovative, precision-targeted therapeutics improves the lives of patients with devastating neuropsychiatric and neurodevelopmental disorders.

The CEO had heard Nour deliver a global leadership program back in 2018 and in building his team, really wanted to infuse relationship-centricity and the role of each team member in protecting their amazing, yet nascent culture.

Comprised of a brilliant group of passionate and committed individuals, Engrail’s commitment to merit, excellence in all that they do, and surrounding themselves with intelligence is evident in every interaction. Learn more about MEI from this Scale CEO blog post.

_{IN OUR FORUM}

At Avnir, we’re committed to building a team that embodies our relationship-driven ethos. To do this effectively, we need to attract, retain, and nurture talent that aligns with our “Ideal Relationship Profile.” This goes beyond typical hiring practices. Instead of relying solely on traditional resumes and job descriptions that often say little about true capabilities, we’re incorporating a “Jobs-to-be-Done” approach. This helps us identify relevant attributes from candidates’ personal, academic, and professional experiences that match the unique requirements of their roles.