The Proximity Arena

Customer expectation is moving faster than business. Proximity and presence are now sources of major opportunities and existential threats.

The pandemic has fundamentally changed consumers’ interactions with the world around them.

Decisions have become less about “how I get to people, goods, services, and experiences”, and more about “how people, goods, services, and experiences get to me”.

This shift has broad-ranging cultural and commercial implications for brands, the shifts we observe are registered as much in culture, way of life and livelihood, as they are on the NASDAQ.

The brands that are competing in the Move Arena might not be what you expect.

Read more on the Interbrand website HERE.