Your Relationship Brand Familiarity

How would you describe one of your favorite brands? Why or how have you created an affinity for this brand? Regarding professional relationships and enterprise growth, our research highlights a spectrum of familiarity with individual brands. Some we outright reject; others we feel rather neutral about. Others, yet we prefer or even insist on. In business relationships, you should aim to build a preference for your technical competencies and an insistence on how you build strategic relationships. Always.